A new reason to visit London comes in the form of Yves Saint Laurent's first Edition 24 stand alone shop in the Dover St. Market. Even better? The fashion house has hired Michael Howells, theatrical set designer to design its store. The production designer behind Stephen Fry's Bright Young Things, Nanny McPhee and also designer of many a Galliano and McQueen catwalk, Howells is a great choice and a refreshing move away from famous architects. I've always felt that production designers would have made better fashion collaborators, simply because they would understand the theatrical side of fashion. Imagine a partnership of Lacroix couture and the functional austerity of Bertolt Brecht. Heh.
Delivery to the Dover St. Store will be made un-seasonally, and will also include special collections from the capsule collection. Certain colours will also be added to the collection, specially created for Dover Market - namely red and turqoise, and carry a signature YSL/Dover St. Market woven label.
Tempted to sell your entire wardrobe for 24 classic looks? Hm.
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